Here’s an example of something that has performed incredibly well on top adult ad networks: cartoon-style ads. So when you’re creating ads, you don’t have to go to such extremes. Porn streaming sites are among the top 10 most visited sites in the world. Keep in mind you aren’t (only) selling to recluses or fetishists. How do you do that? That’s a tough question to answer, but researching what ads appear on adult sites would give you a creative direction for your own. You need to be even more attention-grabbing than that video so a visitor can spend the extra half-second to glance away from the stream. Viewers are enthralled in whatever video they’re watching at the time. You can just plop down your typical ad and expect it to convert. So how do you grab their attention and get them to click your ad? It’s tough, but when it works it proves just how strong of an ad platform adult sites really are. Visitors of adult sites are already in a very specific mood.
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You want the free content, not the subscription.
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Think about how annoying it is when you are on YouTube and that huge popup appears asking if you want to try YouTube TV or YouTube Music. You want the traffic more than anything, because you can do a lot with it. Porn tube sites took a cue from YouTube and that’s why this business model has both exploded and remained so effective. It attracted tons of eyeballs, which means tons of quality traffic. Then, in 2006, YouTube appeared on the tube scene. Users were embarrassed about it, so they either didn’t want to pay or would never admit to paying for adult content. Pre-2008, pretty much every adult site was selling subscriptions. Let’s take a quick trip down memory lane. You might be surprised to know that the business model of porn is not to sell porn. More than that, they’re ad platforms you aren’t using (yet). The same concept can and should be applied to adult tube sites because they’re ad platforms above anything else. You don’t blink twice when asked to brainstorm ways of running display ads, sponsoring a content creator, or working with affiliates on the platform. YouTubeĪre they so different? The goal for any adult tube site like Pornhub or Xvideos is the same as YouTube: provide as much free content as possible to attract visitors and sell more ads. There Is Great Potential for Monetization from Adult WebsitesĪnd the best way to exploit it is through advertising. On it, we lift the curtain on the taboo that is advertising on adult sites and I help uncover just how powerful they can be as an ad platform. Recently, I was interviewed on Svencast, the podcast hosted by Digistore24’s founder Sven Platte. If that’s not a double standard, then I don’t know what is. But when we look at how successful similar, non-adult sites perform in the ad space, there’s no question of how powerful they can be as a revenue stream. Using adult websites to advertise your product is often overlooked.
Adult ad platforms are serious YouTube competitors. Never underestimate the power of adult websites.
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